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Privacy Policy

Last updated: 1st March 2025

Contact Details

Business Name: SereneBlue
Owner: Karen Smith
Address: 29 St Philips Rd, Newmarket CB8 0ES

The Type of Personal Information We Collect

We collect personal information that you voluntarily provide when you contact us, interact with our website, or choose our services. Depending on the purpose of the interaction, this may include:

  • Names
  • Contact Information: phone numbers, email addresses, mailing addresses, billing addresses, and contact preferences.
  • Audio, Video, and Chat Data: collected during online therapy sessions if you choose to share it. We do not record or store online sessions unless explicitly agreed upon beforehand.

How We Obtain Personal Information and Why We Use It

Most personal information we process is provided directly by you when you:

  • Request our services.
  • Interact with us through our website or other channels.
  • Make payments via secure third-party providers (e.g., Stripe).
  • Participate in online sessions: Any information you share during these sessions is used solely for the purpose of providing our services. We do not record or retain session content without your explicit consent.

We may use your personal information for:

  • Providing our services.
  • Operating and maintaining our website.
  • Improving and expanding our services.
  • Understanding user behaviour to improve user experience.
  • Communicating with you regarding customer service, updates, and relevant information.
  • Facilitating online consultations.
  • Marketing and promotional activities (only with your explicit consent).
  • Managing projects and sharing content securely.
  • Preventing fraud.

Lawful Basis for Processing

Under the UK GDPR, our lawful bases for processing personal data include:

  • Consent: You have given clear consent for us to process your personal data for a specific purpose. You can withdraw your consent at any time by contacting us on 07947 050200.
  • Contractual Obligation: We need personal information to fulfil a contract, such as providing our services to you.

Who We Share Your Personal Data With

We may share your personal data with third parties to facilitate:

  • Data Backup and Storage: Including cloud-based solutions.
  • Project Management: To track and communicate project progress.
  • Payment Processing: Secure processing of payments.
  • Invoicing and Accounting: For accurate record-keeping.
  • Web Hosting and Email Services: To support website functionality.
  • Additional Website Functionality: Using third-party plugins and tools.

All third-party providers are required to handle your data securely and in compliance with GDPR.

How We Store Your Personal Information

We store your personal information securely using:

  • Encrypted Devices: Protected by passwords and up-to-date antivirus software.
  • Secure Physical and Virtual Storage: Including third-party cloud services with robust security measures.
  • Encrypted Password Management: We store sensitive data such as usernames and passwords securely and only for as long as necessary.

How Long We Retain Your Data

We retain your personal data for up to 90 days after our last contact or the end of our contract, whichever is later.

We may retain data longer when necessary for legal or accounting purposes. When no longer needed, your data will be securely deleted from all storage devices and third-party services.

Your Data Protection Rights

Under data protection law, you have rights including:

  • Right of Access: Request copies of your personal information.
  • Right to Rectification: Correct inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your personal information under certain circumstances.
  • Right to Restriction of Processing: Request a halt to processing your data in specific situations.
  • Right to Object to Processing: Object to certain uses of your data.
  • Right to Data Portability: Request the transfer of your data to another organisation or to you.

There is no charge for exercising your rights. We will respond within one month. Contact us on 07947 050200 to make a request.

How to Complain

If you have concerns about our use of your personal information, please contact us on 07947 050200.

You also have the right to complain to the Information Commissioner’s Office (ICO):

Address:
 Information Commissioner’s Office
 Wycliffe House
 Water Lane
 Wilmslow
 Cheshire
 SK9 5AF

Helpline Number: 0303 123 1113
 Website: ICO Website

This policy will be reviewed regularly and updated as needed to maintain compliance and reflect our practices.